Really love the simplicity with which you break this down!
I’ve found the problem with so much of the positioning work that brands do is that they are written as static entities rather than timely responses to a current cultural shift.
Thank you Hilary! Yes, it's an important angle, and also a good reason to work with consultants/advisors ongoing...brand strategies tend to be these one-off projects where the client is left with high-level ideas that have vague connections to both insights and actionable direction. All the best!
Really love the simplicity with which you break this down!
I’ve found the problem with so much of the positioning work that brands do is that they are written as static entities rather than timely responses to a current cultural shift.
Thank you Hilary! Yes, it's an important angle, and also a good reason to work with consultants/advisors ongoing...brand strategies tend to be these one-off projects where the client is left with high-level ideas that have vague connections to both insights and actionable direction. All the best!