Missed The Live Stream? Here's The Replay + Summary
Don't be a Mad Man. It's time to adapt to the changing world. Here's how.
Yesterday I did a 60-minute live stream on the topic of Adapt or Die: How To Reinvent Your Agency or Consultancy for the AI Age.
Here is the link to the replay, you can access it only during this week.
Next week, I kick off a cohort for SimpleOS™ where entrepreneurs come to reinvent their business, and build a simple, scalable operating system.
LINK TO LIVE STREAMING REPLAY
Main Topics & Content Ideas from the Talk
The AI Imperative: Adapt or Die
Why agencies and consultancies face an existential choice.
The death of the “hours × people × rate” business model.
AI as a nervous system of business (not just a set of tools).
Linear vs. non-linear growth in the AI age.
The Five Core Shifts
Amplified Intelligence – AI as a creative partner, not just productivity.
Revisiting Business Hypotheses – Questioning pricing, positioning, and offerings.
Systems Before Scale – Why growth without systems = growing problems.
The Money Equation – Six levers that determine profit.
AI as a Growth Multiplier – Using AI across all six levers.
The Money Equation
👉 Try the Calculator: originalminds.co/themoneyequation
The Equation: Leads × Conversion × Deal Value × Retention × Margin – OPEX = Profit.
Only six levers matter for growth.
How small improvements compound massively - small tweaks across six levers can double your profits.
Why most agencies overcomplicate growth (and the math that simplifies it).
From Craft to Delivery System
The McDonald’s analogy: better burger vs. better delivery system.
The hidden “assembly line” in every agency.
Standardizing vs. killing creativity (hint: it doesn’t).
“Most agencies are running a circus, not a business.”
“The invisible assembly line in your business (and how to fix it).”
“Productization doesn’t mean commoditization—it means freedom.”
Strategic Foundation
The existential positioning question: Why should they choose you today and tomorrow?
Narrowing focus for relevance.
80/20 analysis to identify profitable clients and offerings
How to find the 20% of clients that create 80% of your profit.
Case Example: Sarah and The Brand Consultancy
“From random referrals to predictable growth: a case study.”
$1M revenue, 10% profit, maxed out.
-50% decline in inbound pitches
Reliance on random referrals, bespoke proposals, no system.
Apply the money equation + AI → doubles revenue, 6x profit.
Here is her plan (craft yours using The Money Equation Calculator
Nothing outlandish or crazy, especially with AI as the engine.
Profits grow from 105k to 605k. Pretty wild!
BUT HOW?
Simple Processes are the key to making it work…
Build your core engine, then fire it up with AI.
Management & Scaling
Why you need a management system, not just more marketing.
AI + tracking → focus on the right levers.
Collaboration > solo effort (Boundless model).
“Stop playing whack-a-mole: build a management system instead.”
“Why agencies that refuse to collaborate will be crushed.”
Now What?
JOIN THE COHORT!
-50% ONLY THIS WEEK
+ A MASSIVE BONUS…CHECK THE LAST 15 MINUTES OF THE REPLAY
LINK TO REPLAY