The Six Levers Of Growth In Your Business (Free Tool Inside)
Use my free online tool to explore how to grow revenue and profits by pulling the six levers in your business that matter most.
To grow revenue and profits in any business, there are only six key metrics you can affect, six levers you can pull. The nice thing is, if you build your business to focus only on these six levers, you can build a "machine" that compounds.
I want to share this tool with you and have you play around with it, because it is really eye-opening. I know, you might not love numbers as much as the creative work you do, but trust me, there is beauty in numbers. Plus, if this could teach you the secret to making more money, I am sure that would not hurt, would it?
👉 The Money Equation Calculator
I just turned my Excel-based Money Equation Calculator into an online tool (using AI to write the code).
Side note: I put in hundreds of hours into building the old iterations of tools like this one, and AI built this new one in about one hour (it took six iterations). I just watched ChatGPT5 spit out 500 lines of code while I was eating a sandwich. I thought it was cool. I told my daughters, but they just shook their heads and moved on. Well, it was cool to me.
[TOMORROW SEP 2nd I am going LIVE to explain the complete SimpleOS™ operating system, and The Money Equation is one of the central tools. It’s part of the SimpleOS™ Cohort launch that kicks off next week]
I've written about The Money Equation before. Here's a quick overview.
Revenue and profit don’t just appear out of thin air. Your results can be explained by a causal chain (equation) running through your business, linking together your activities. Your results come from only six core metrics, or levers as I call them — the only levers you can pull to change the financial outcome of your business:
Leads – How many people show interest in what you do.
Conversion Rate – How many of those leads become paying customers.
Number of Customers – The total pool of buyers you’ve earned.
Average Transaction Value – How much they spend with you each time.
Number of Transactions per Year – How often they buy again.
Margins & Operating Costs – How much you keep after expenses.
This is The Money Equation.
It looks like this:
Leads × Conversion = Customers × Avg. Transaction Value × Transactions per Year = Sales × Margin – OPEX = Profit.
Don't let the equation intimidate you. It's the secret to your financial success in business. Every single dollar in your business — past, present, and future — runs through this equation.
Why This Matters
Too many businesses chase shiny objects: new tactics, new tools, new campaigns. But if those actions don’t move one of these six levers, they don’t move your business.
The magic of The Money Equation is that small changes compound. Improve each lever just slightly, and you create exponential results.
Let's explore the tool in brief through an example.
An agency I worked with had numbers that looked more or less like this (picture). They made 15% profit on roughly 1M in revenue. Not terrible. But there was plenty of room for growth, but what came to revenue and profit.
We went through each of the levers, asking ourselves:
How are we producing results in this area?
What are we doing? How is it working?
How consistent are we?
What is the true potential?
For example...most agencies and consultancies are terrible at generating leads at a high volume, consistently. So simply by doing a few things better, you can probably increase your leads by 20%, 50%, maybe 100% or even 200%?
Screw that. With AI, you can probably 10x your leads. If you don't know how, join SimpleOS™, our program and operating system where we install an AI-powered lead generation machine into your business.
In this example, we plan to grow monthly leads from 20 to 30. This alone would grow revenue by 50%, with no other changes. But this is only the first lever, and we can improve five more levers, and all of them will compound revenue and profits.
It works like compounding interest, which Einstein famously called the 8th wonder of the world.
Try It For Yourself
Play around with it and discover your biggest potential for growth.
👉 The Money Equation Calculator
It lets you plug in your current numbers, experiment with small changes across the six levers, and instantly see the impact on your revenue and profit.
Run the numbers. Try scenarios. See for yourself how big the compounding effect can be.
I use this tool with my clients. We map their current value chain and processes, and look at the big picture. Then we dive deeper through a diagnostics tool that allows us to understand exactly what is going on, what to focus on, and what to ditch. The goal is to build a lean machine, an operating machine that delivers the numbers you want, and that you can grow faster and in a more scalable way.
Why It’s Core to SimpleOS™
Inside SimpleOS™ — the operating system for the AI age — The Money Equation is the target.
Every system we build, every strategy we implement, every AI workflow we design — they all serve one purpose: to improve one or more of these six levers.
That’s why clients see consistent, measurable growth. Because instead of random activity, everything is tied back to the equation that defines profit.
Next Step
👉 Try the calculator today: originalminds.co/themoneyequation
Spend five minutes playing with it, and you’ll see how close you are to exponential growth.
Because growth isn’t luck.
It’s math.
And math you can manage.
That's the beauty of this tool.
It helps you build a predictable business.
Don't run a business based on "random events".
I did that for a few years, it wasn't so great.
It was stressful...really stressful.
Want to discuss this and get help?
You can work with me inside SimpleOS™, as an Original Minds member, or I can work 1:1 with you (limited spaces).
Email me