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A Brand Is...Not What Most People Say It Is.
Everyone in marketing has a definition of “brand.” Most of them circle around the truth, but they are inaccurate, and therefore dangerous half-truths.
20 hrs ago
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Tobias Dahlberg
The CMO's New Problem: Failing To Connect Signal to Strategy to Action – At Speed And Scale.
The game has changed, and CMO's must adapt, fast.
Oct 28
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Tobias Dahlberg
Function Becomes Flavour: From Indulgence to Enhancement
The next era of Food & Beverage isn’t about taste — it’s about transformation.
Oct 27
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Tobias Dahlberg
Five Pricing Strategies Every Marketer Should Know.
Pricing is one of the most important brand signals you have. Besides dictating how much money you'll make, of course.
Oct 22
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Tobias Dahlberg
It's Not Lack Of Differentiation. It's Irrelevance That Kills Brands.
When it comes to getting chosen, one metric stands above the rest.
Oct 21
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Tobias Dahlberg
2
Marketing Trends 2026 [40+ pages - Free Download]
Once, marketing was about budgets. Now it’s about bandwidth.You have infinite resources. So do they.
Oct 20
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Tobias Dahlberg
AI Priority #1 — And the Biggest Headache in Marketing
We've shifted from AI as exploration to AI as infrastructure and integrated system. Here's what that means, and what I am doing about it.
Oct 15
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Tobias Dahlberg
Originality: The Last Lasting Edge
Embed it into your brand's operating system, or fall behind.
Oct 14
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Tobias Dahlberg
The Five Brand Dimensions - And Why Branding Still Is Mostly Only One-Dimensional
Brand strategy + visual identity + brand activation = So wrong.
Oct 13
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Tobias Dahlberg
1
Reinvention vs. Optimization
Your biggest constraint and opportunity can be found in either of two polar opposites of your business.
Oct 12
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Tobias Dahlberg
The Future of Brand Strategy –From Brand Books To Brand Brains.
Goodbye static, linear, one-dimensional. Hello dynamic operating system.
Oct 11
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Tobias Dahlberg
1
The Case for Radical Simplicity: Why Cutting 80% of Your Clients And Services Is How You Scale Profitably
If you want to the liberty of running a profitable business with less stress and more time to enjoy life, you need to stop worshipping revenue and start…
Oct 9
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Tobias Dahlberg
Top posts
When Everything is Changing, What’s the Best Way Forward?
Oct 1
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Tobias Dahlberg
The Skydiving Gorilla That Gave The Marketing Industry a Root Canal
Aug 6
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ORIGINAL MINDS
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Tobias Dahlberg
PLAYBOOK: How To Reinvent Your Agency or Consultancy For The AI Age.
Aug 20
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Tobias Dahlberg
The Marketing Department of One: How To Out-Market Companies 10x Your Size
Aug 10
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Tobias Dahlberg
1
Nano Banana: Why the Weirdest Name in AI Image Editing Might Just Revolutionize the Industry (Or Destroy It?)
Aug 31
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Tobias Dahlberg
1
The Future Belongs To The Most Original Minds.
No one can predict the future in these times, we're all trying to figure it out. So what if...
Oct 8
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Tobias Dahlberg
The Infinite Feed - Navigating A World Of Limitless Information
We live in an age of unprecedented access. You can monitor global markets, decode strategies, scan patents, watch product launches, and read essays by…
Oct 6
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Tobias Dahlberg
I’ll Create A Productized Service For You In 14 Days Or Less, 100% Satisfaction Guaranteed.
Most entrepreneurs in the expert space still lack a high-converting productized offer, although it's the smartest offer you never had. I'll build one…
Oct 2
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Tobias Dahlberg
When Everything is Changing, What’s the Best Way Forward?
What is the ideal model for agencies, consultants, and creatives who want faster growth without the risks, more impact, and more meaning?
Oct 1
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Tobias Dahlberg
AI as Creative Director: Hype or Inevitable Future?
This topic is not only hot, it's sensitive and will divide people. So let's take it on.
Sep 30
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Tobias Dahlberg
Agency Owner, You Have Been Warned (by a Global CMO)
I spoke to the global head of brand and marketing for a company that dominates its space with iconic brands in 150+ countries. Here is what he said, and…
Sep 28
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Tobias Dahlberg
The AI-Powered Intelligence Tool Designed To Help You Win More Business, Faster and Easier.
If you are the owner of an agency or consultancy, this tool will help your company get an edge that most competitors will likely never have.
Sep 26
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Tobias Dahlberg
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