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10 Lessons From 6,543 Days As A Strategist
What I have learned long the way through practice, not theory.
Oct 2
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Tobias Dahlberg
3
1
Hello agency owners, independent brand consultants and creatives!
4000+ hours later...our Partnership Program is open.
Sep 25
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Tobias Dahlberg
1
Marketing to the Average: The Customer You Designed For Does Not Exist
Why? Because the average person has one testicle.
Sep 23
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Tobias Dahlberg
1
Most Brands Are Trying to Be Different. But Choice Takes Something Else.
To be chosen, you have to understand how customers judge value and choose.
Sep 18
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Tobias Dahlberg
1
The Relevance Gap™: Why Every Safe Decision Has a Price.
Safe decisions lead to ambivalence, which leads to lost choice.
Sep 9
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Tobias Dahlberg
1
When The "Brandless Brand" Wins, And Why It Happens.
In Brief
Aug 30
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Tobias Dahlberg
Wellness Is Shifting from Optimisation to Regulation
The next wellness winner may promise less ambition and more equilibrium.
Aug 24
•
Tobias Dahlberg
You Don’t Need a Bigger Lake. You Need Better Bait.
The strategic question that dominates the conversation, and the better question to solve first.
Aug 17
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Tobias Dahlberg
2
The GLP-1 Consumer Is Rewriting the Value of Every Bite
Why one of the biggest shifts in food isn’t about what people eat—but how they decide what’s worth eating.
Aug 7
•
Tobias Dahlberg
AI Is Becoming the First Sales Meeting
Why businesses must compete for algorithms before they compete for buyers.
Jul 30
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Tobias Dahlberg
2
Why Your Growth Strategy Is (Likely) Built on Outdated Assumptions
Every growth strategy contains a hidden set of assumptions. But are they true?
Jul 26
•
Tobias Dahlberg
8
The Cost Of Choice Confusion
Clarity is often more important than differentiation.
Jul 13
•
Tobias Dahlberg
2
Top posts
When Everything is Changing, What’s the Best Way Forward?
Oct 1, 2025
•
Tobias Dahlberg
Why Your 2026 Marketing Strategy Is Not A Growth Strategy (And How To Make It One).
Jan 7
•
Tobias Dahlberg
14
1
1
The Skydiving Gorilla That Gave The Marketing Industry a Root Canal
Aug 6, 2025
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ORIGINAL MINDS
and
Tobias Dahlberg
1
PLAYBOOK: How To Reinvent Your Agency or Consultancy For The AI Age.
Aug 20, 2025
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Tobias Dahlberg
1
The Marketing Department of One: How To Out-Market Companies 10x Your Size
Aug 10, 2025
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Tobias Dahlberg
1
Differentiation Is the Wrong Target
The brand strategy conversation has been asking the wrong question for thirty years.
May 26
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Tobias Dahlberg
1
Positioning Strength: The Measure Of Choice.
Most companies have a positioning strategy. Very few have a market position.
May 19
•
Tobias Dahlberg
2
Why Your Value Proposition Is Losing You Customers You Should Be Winning
Every time you are not the most relevant choice, you are losing money.
Apr 27
•
Tobias Dahlberg
4
1
The Brand Strategy You Can't Actually Strategize
Or can you?
Apr 17
•
Tobias Dahlberg
3
The DTC Illusion: Why Most Brands Get It Wrong — And What the Best Actually Do
How some brands win - and other loose.
Apr 8
•
Tobias Dahlberg
2
Brand or Bland: Why Most Value Propositions Fail the 10-Second Test
It makes all the difference. Or none.
Mar 11
•
Tobias Dahlberg
6
1
The Functional Beverage Category Is Quietly Changing
Download our new Category Brief that covers Functional Beverages.
Feb 3
•
Tobias Dahlberg
2
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