THE BRIEF by Original Minds

THE BRIEF by Original Minds

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PLAYBOOK: How To Reinvent Your Agency or Consultancy For The AI Age.
Here comes the sequel to Adapt or Die, my whitepaper that got 200k views and more than 3k downloads in less than a week. It was the "why", here comes…
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Tobias Dahlberg
The Money Equation: Your Six Levers for Compounding Growth
There is an equation running through your business. It explains how you make money. Understand it, and you understand how you can create compounding…
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Tobias Dahlberg
Weekly Roundup: The Good, The Bad, The Unbelievable
Another week of relentless speed of change, ups and downs in the creative industries and in the world of marketing and branding. Let’s review some…
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ORIGINAL MINDS
Things I Hated Most About My Brand Consultancy (And How I Fell Back In Love With It)
Owning and running an agency or consultancy can be a dream come true. But certain choices can make it a nightmare. Here is a snapshot of my 15-year…
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Tobias Dahlberg
Whitepaper: Adapt Or Die - Reinventing Your Agency In The Age Of AI
The AI Divide Is Here — Which Side Will You Be On? Here is how you'll know.
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Tobias Dahlberg
The Marketing Department of One: How To Out-Market Companies 10x Your Size
Let’s be honest: most agencies are world-class at marketing their clients' brands but hopeless at marketing their own. But give just one AI-powered…
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Tobias Dahlberg
10 Reasons to Be Crazy Optimistic About the Future of Your Creative Business
There is so much fear-mongering going on right now. But let's be honest, this is the greatest time in history to be alive. If we just see the…
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ORIGINAL MINDS
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Tobias Dahlberg
Seven Predictions About The Future For Creative Entrepreneurs
The market is changing fast for creative businesses, agencies, consultants, and freelancers specifically. Where are we headed? We make seven bets.
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ORIGINAL MINDS
Introducing SimpleOS™ for Consultants: Designed For High Leverage And Low Stress
SimpleOS™ is a complete operating system designed to help you create consistent results and grow beyond selling time, leaving the roller-coaster life…
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ORIGINAL MINDS
 and 
Tobias Dahlberg
The Skydiving Gorilla That Gave The Marketing Industry a Root Canal
Small audacious businesses are showing how the game is played without big budgets. Did you see this audacious LA dental dentist showed what the future…
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ORIGINAL MINDS
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Tobias Dahlberg
The Next Big Agency Isn’t an Agency
Why the future of creative work isn’t a firm—it’s a network.
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ORIGINAL MINDS
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Tobias Dahlberg
Rethinking The Myth Of The Lone Hustler
Why Solo Does Not Mean Alone
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ORIGINAL MINDS
Top posts
The Skydiving Gorilla That Gave The Marketing Industry a Root Canal
 • ORIGINAL MINDS and Tobias Dahlberg
The Marketing Department of One: How To Out-Market Companies 10x Your Size
 • Tobias Dahlberg
Introducing SimpleOS™ for Consultants: Designed For High Leverage And Low Stress
 • ORIGINAL MINDS and Tobias Dahlberg
Weekly Roundup: The Good, The Bad, The Unbelievable
 • ORIGINAL MINDS
The Money Equation: Your Six Levers for Compounding Growth
 • Tobias Dahlberg
American Eagle, Sydney Sweeney, And The ROI Of Noise
Like it or not. It was a massive win for the brand.
 • 
ORIGINAL MINDS
Time’s Up. Why The Billable Hour Is Dead.
It was never a good idea in the first place. But now it's not even a choice.
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ORIGINAL MINDS
An Uncomfortable Truth About Nearly All Advertising
The horribly inconvenient truth that we need to confront is that the only people who really seem to have any interest in bad advertising are people who…
Collaboration Is Alchemy
Collaboration is non-linear. It's exponential. Magic, we dare say.
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ORIGINAL MINDS
Reinvent Your Agency Before It’s Too Late
The industry model you inherited when you started will not serve you much longer.
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ORIGINAL MINDS
The Agency Model That Actually Scales
Only by standardizing, systematizing, and productizing, will you ever be able to run a scalable, predictable agency business. Like it or not.
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ORIGINAL MINDS
The Real Cost Of Not Hiring Experts
Do you think you are saving money by not paying experts for expert work? Think again.
 • 
Tobias Dahlberg
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ORIGINAL MINDS
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