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A Brand Is...Not What Most People Say It Is.
Everyone in marketing has a definition of “brand.” Most of them circle around the truth, but they are inaccurate, and therefore dangerous half-truths.
11 hrs ago
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Tobias Dahlberg
The CMO's New Problem: Failing To Connect Signal to Strategy to Action – At Speed And Scale.
The game has changed, and CMO's must adapt, fast.
Oct 28
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Tobias Dahlberg
Function Becomes Flavour: From Indulgence to Enhancement
The next era of Food & Beverage isn’t about taste — it’s about transformation.
Oct 27
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Tobias Dahlberg
Five Pricing Strategies Every Marketer Should Know.
Pricing is one of the most important brand signals you have. Besides dictating how much money you'll make, of course.
Oct 22
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Tobias Dahlberg
It's Not Lack Of Differentiation. It's Irrelevance That Kills Brands.
When it comes to getting chosen, one metric stands above the rest.
Oct 21
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Tobias Dahlberg
2
Marketing Trends 2026 [40+ pages - Free Download]
Once, marketing was about budgets. Now it’s about bandwidth.You have infinite resources. So do they.
Oct 20
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Tobias Dahlberg
AI Priority #1 — And the Biggest Headache in Marketing
We've shifted from AI as exploration to AI as infrastructure and integrated system. Here's what that means, and what I am doing about it.
Oct 15
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Tobias Dahlberg
Originality: The Last Lasting Edge
Embed it into your brand's operating system, or fall behind.
Oct 14
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Tobias Dahlberg
The Five Brand Dimensions - And Why Branding Still Is Mostly Only One-Dimensional
Brand strategy + visual identity + brand activation = So wrong.
Oct 13
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Tobias Dahlberg
1
Reinvention vs. Optimization
Your biggest constraint and opportunity can be found in either of two polar opposites of your business.
Oct 12
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Tobias Dahlberg
The Future of Brand Strategy –From Brand Books To Brand Brains.
Goodbye static, linear, one-dimensional. Hello dynamic operating system.
Oct 11
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Tobias Dahlberg
1
The Case for Radical Simplicity: Why Cutting 80% of Your Clients And Services Is How You Scale Profitably
If you want to the liberty of running a profitable business with less stress and more time to enjoy life, you need to stop worshipping revenue and start…
Oct 9
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Tobias Dahlberg
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