You Don’t Need a Bigger Lake. You Need Better Bait.

The strategic question that dominates the conversation, and the better question to solve first.

Aug 17 • Tobias Dahlberg

1

The GLP-1 Consumer Is Rewriting the Value of Every Bite

Why one of the biggest shifts in food isn’t about what people eat—but how they decide what’s worth eating.

Aug 7 • Tobias Dahlberg

July 2026

AI Is Becoming the First Sales Meeting

Why businesses must compete for algorithms before they compete for buyers.

Jul 30 • Tobias Dahlberg

2

Why Your Growth Strategy Is (Likely) Built on Outdated Assumptions

Every growth strategy contains a hidden set of assumptions. But are they true?

Jul 26 • Tobias Dahlberg

8

The Cost Of Choice Confusion

Clarity is often more important than differentiation.

Jul 13 • Tobias Dahlberg

2

May 2026

Differentiation Is the Wrong Target

The brand strategy conversation has been asking the wrong question for thirty years.

May 26 • Tobias Dahlberg

1

Positioning Strength: The Measure Of Choice.

Most companies have a positioning strategy. Very few have a market position.

May 19 • Tobias Dahlberg

2

April 2026

Why Your Value Proposition Is Losing You Customers You Should Be Winning

Every time you are not the most relevant choice, you are losing money.

Apr 27 • Tobias Dahlberg

4

1

The Brand Strategy You Can't Actually Strategize

Or can you?

Apr 17 • Tobias Dahlberg

3

The DTC Illusion: Why Most Brands Get It Wrong — And What the Best Actually Do

How some brands win - and other loose.

Apr 8 • Tobias Dahlberg

2

March 2026

Brand or Bland: Why Most Value Propositions Fail the 10-Second Test

It makes all the difference. Or none.

Mar 11 • Tobias Dahlberg

6

1

February 2026

The Functional Beverage Category Is Quietly Changing

Download our new Category Brief that covers Functional Beverages.

Feb 3 • Tobias Dahlberg

2