The Brief by Original Minds® provides daily(ish) fuel for CMO’s and leaders working in strategy, marketing, branding and innovation.

We cover ideas, insights, people, trends, current events, and provocations from the world of marketing, branding, creativity, and culture—with a special focus on creative businesses and the entrepreneurs building them.

The Brief is published by Original Minds, a strategic intelligence and advisory firm focused on Choice-Led Growth.

We help leadership teams understand how choice is shifting — and turn that intelligence into clear strategic direction for growth.

We do this by turning always-on intelligence into decisive strategy — and strategy into action — across brand, innovation, marketing, and experience.

The Core Belief

All growth comes from one thing: choice.
Brands don’t lose because execution fails.

They lose because they drift out of sync with how people choose — while markets, culture, and competitors move faster than strategy.

To learn more, visit originalminds.co

Tobias Dahlberg // Founder & CEO, Original Minds